design

thank goodness, it's back! i was so dumbstruck a few months back when i went grab my tropicana-pure-premium-original-no-pulp. i couldn't find it on the shelf when i realized that their logo had been changed to this:

buying oj went from being a juicy florida mirage to a mod glass of ikea. if you know me you know i love all things old. ephemera, furniture, toys... anything with a history yet, if you have seen my work you would know that i love simple, modular design. less is more. clean. crisp but there is a place for it. in this case, all i could think was, "if it ain't broke, don't fix it." i came home that day and ranted on about it to patrick who held the rolling of his eyes back. so now, low and behold, it's back! the new design has been booted due to customer unsatisfaction. the redesign ordered by pepsico has failed! well, the old is new again. thanks for coming to your senses tropicana!